{"title":"Coastal Shirts — Long Sleeve","description":"","products":[{"product_id":"portofino-coastal-shirt-dark-brown","title":"Portofino Coastal Shirt Dark Brown | Skin-Soft Linen Blend | ASCENDARY®","description":"\u003ch2\u003eThe Portofino Coastal Shirt — Dark Brown\u003c\/h2\u003e\n\u003cp\u003eCrafted for the man who refuses to compromise on comfort or style. The Portofino Coastal Shirt is made from a \u003cstrong\u003eultra-soft, breathable fabric\u003c\/strong\u003e that sits gently against even the most sensitive skin — no irritation, no roughness, just effortless luxury.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Your Skin Will Thank You\u003c\/h3\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eskin-sensitive men in mind\u003c\/strong\u003e, the Portofino uses only the finest natural-touch fibres that won't scratch, chafe, or aggravate conditions like eczema or sensitive skin. It's the shirt you can wear all day — from morning coffee to evening drinks — without ever reaching to pull it off.\u003c\/p\u003e\n\n\u003ch3\u003eBuilt for the Coast. Worn Everywhere.\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRelaxed resort fit — effortlessly tailored\u003c\/li\u003e\n  \u003cli\u003eBreathable open weave for warm-weather comfort\u003c\/li\u003e\n  \u003cli\u003eRich dark brown — versatile, sophisticated, timeless\u003c\/li\u003e\n  \u003cli\u003eLightweight construction that drapes beautifully\u003c\/li\u003e\n  \u003cli\u003ePerfect for gifting — arrives presentation-ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe ASCENDARY® Promise\u003c\/h3\u003e\n\u003cp\u003eEvery piece we make is designed to dress you with class — without compromise. Soft on skin. Sharp in style.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSizes available: XS – XL\u003c\/strong\u003e | Free shipping on orders over £100\u003c\/p\u003e","brand":"ASCENDARY®","offers":[{"title":"XS","offer_id":49682890981624,"sku":"PROD-0131","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":49682891014392,"sku":"PROD-0132","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":49682891047160,"sku":"PROD-0133","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":49682891079928,"sku":"PROD-0134","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":49682891112696,"sku":"PROD-0135","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":49682891145464,"sku":"PROD-0136","price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8263\/6024\/files\/imgi_7_saccawcqw.png?v=1782674061"},{"product_id":"portofino-coastal-shirt-blue","title":"Portofino Coastal Shirt Blue | Skin-Soft Linen Blend | ASCENDARY®","description":"\u003ch2\u003eThe Portofino Coastal Shirt — Blue\u003c\/h2\u003e\n\u003cp\u003eSome shirts feel great on the hanger. The Portofino feels great on \u003cem\u003eyou\u003c\/em\u003e. Engineered with \u003cstrong\u003eskin-sensitive men in mind\u003c\/strong\u003e, this coastal shirt wraps you in ultra-soft, breathable fabric that won't irritate, scratch, or aggravate sensitive skin — all day long.\u003c\/p\u003e\n\n\u003ch3\u003eSensitive Skin? This Is Your Shirt.\u003c\/h3\u003e\n\u003cp\u003eWhether you deal with eczema, skin irritation, or simply can't stand rough fabrics, the Portofino Coastal Shirt is the answer. The natural-touch weave breathes with your body and stays kind to your skin from first wear.\u003c\/p\u003e\n\n\u003ch3\u003eThe Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRich coastal blue — pairs with white, navy, or cream effortlessly\u003c\/li\u003e\n  \u003cli\u003eRelaxed resort fit, sharp enough for dinner\u003c\/li\u003e\n  \u003cli\u003eOpen breathable weave — stays cool in warm climates\u003c\/li\u003e\n  \u003cli\u003eLightweight and packable — perfect for travel\u003c\/li\u003e\n  \u003cli\u003eGift-ready presentation on arrival\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe ASCENDARY® Promise\u003c\/h3\u003e\n\u003cp\u003eDress with class — for less. Every ASCENDARY® piece is built to look expensive, feel incredible, and last season after season.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSizes: XS – 2XL\u003c\/strong\u003e | Free UK shipping on orders over £100\u003c\/p\u003e","brand":"ASCENDARY®","offers":[{"title":"XS","offer_id":49682891997432,"sku":"PROD-0137","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":49682892030200,"sku":"PROD-0138","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":49682892062968,"sku":"PROD-0139","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":49682892095736,"sku":"PROD-0140","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":49682892128504,"sku":"PROD-0141","price":49.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":49682892161272,"sku":"PROD-0142","price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/8263\/6024\/files\/imgi_7_42_dae526ca-75bd-4a2c-ae06-4491ea785c8c.png?v=1782673990"},{"product_id":"portofino-striped-coastal-shirt-light-blue","title":"Portofino Striped Coastal Shirt Light Blue | Skin-Soft | ASCENDARY®","description":"\u003ch2\u003ePortofino Striped Coastal Shirt — Light Blue\u003c\/h2\u003e\n\u003cp\u003eThe classic stripe, reimagined for men who care what touches their skin. The Portofino Striped Coastal Shirt delivers that effortless summer look in a \u003cstrong\u003eskin-friendly, ultra-soft fabric\u003c\/strong\u003e that's gentle enough for sensitive skin and eczema-prone bodies.\u003c\/p\u003e\n\n\u003ch3\u003eSoft by Design\u003c\/h3\u003e\n\u003cp\u003eNo synthetic scratching. No rough seams. Just a breathable, natural-touch weave that moves with you and stays comfortable from sunrise to sunset. Made for the man who's done settling for shirts that look good but feel awful.\u003c\/p\u003e\n\n\u003ch3\u003eStyle That Works Harder\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eClassic light blue stripe — a wardrobe essential\u003c\/li\u003e\n  \u003cli\u003eRelaxed resort cut — smart casual versatility\u003c\/li\u003e\n  \u003cli\u003eOpen breathable weave — ideal for warm climates\u003c\/li\u003e\n  \u003cli\u003eLightweight and travel-ready\u003c\/li\u003e\n  \u003cli\u003ePairs perfectly with chinos, shorts, or the Marina Loafers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe ASCENDARY® Promise\u003c\/h3\u003e\n\u003cp\u003eDress with class — for less. Soft on skin. 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Built for Heat You Can't Control.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMost summer shirts trade comfort for looks — stiff cotton blends that cling in the heat, colours that fade after three washes, cuts that only work if you're built a certain way. You end up either sweating through something \"smart,\" or giving up and wearing a t-shirt to dinner.\u003c\/p\u003e\u003cp\u003eThe Portofino is a bold-colour linen blend shirt designed to breathe in real heat, hold its shape, and actually look intentional — not like you settled.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy This Shirt, Not the One Next to It\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSun-kissed yellow isn't a safe colour — and that's the point. It's for the man who wants to stand out at a summer wedding or a coastal dinner, not blend into another pale blue button-down.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSkin-soft linen blend — breathable, lightweight, built for warm weather\u003c\/li\u003e\n\u003cli\u003eBold yellow — genuinely stands out, not just \"another blue shirt\"\u003c\/li\u003e\n\u003cli\u003eRelaxed, tailored fit — smart enough for dinner, easy enough for daywear\u003c\/li\u003e\n\u003cli\u003eHolds colour and shape wash after wash\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe ASCENDARY® Promise\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePremium materials. Honest prices. 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The Portofino Coastal Shirt in light blue is the everyday essential that feels as good as it looks — crafted in a \u003cstrong\u003ebreathable, ultra-soft fabric\u003c\/strong\u003e engineered for men with sensitive skin.\u003c\/p\u003e\n\n\u003ch3\u003eGentle on Skin. Relentless in Style.\u003c\/h3\u003e\n\u003cp\u003eIf scratchy fabrics trigger your skin, the Portofino is your solution. No rough fibres, no irritating synthetic blends — just a clean, natural-touch weave that breathes all day and stays soft through every wear and wash.\u003c\/p\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFresh light blue — the easiest colour to style\u003c\/li\u003e\n  \u003cli\u003eRelaxed resort fit — works for beach, brunch, or boardroom\u003c\/li\u003e\n  \u003cli\u003eBreathable open-weave construction\u003c\/li\u003e\n  \u003cli\u003eLightweight and packable\u003c\/li\u003e\n  \u003cli\u003eThoughtful gift option — ships presentation-ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe ASCENDARY® Promise\u003c\/h3\u003e\n\u003cp\u003eDress with class — for less. Soft on skin. 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